Career Opportunity

Marketing Specialist

Company Overview

CBG Biotech manufacturers solvent recycling equipment at our Solon, Ohio facility. Since 1995, we’ve partnered with laboratories, universities and industrial sites to help our customers save money, become eco-friendly and increase efficiency. Our Mission is to provide sustainable solutions by providing quality products/services to meet customer needs.

We are looking for an energetic, creative Marketing Specialist to drive our company’s growth and success! Our Marketing Specialist will participate in all facets of the marketing cycle including research, campaign development, tactical execution and data analysis. Strong communication skills and a proven track record in social media marketing are critical for success in this position.

 

Core Duties and Responsibilities

  • Promote and adhere to CBG’s Core Stated Values during job performance and any time affiliated with CBG Biotech.
  • Deliver excellent customer service at all times and through every stage of the customer journey
  • Work cooperatively with CBG’s associates to meet customer expectations and goals
  • Perform internal and external market research to determine potential markets, product demand, trends and pricing
  • In alignment with market research, design a creative, innovative and comprehensive marketing campaign/calendar
  • Create effective advertising campaigns to generate leads and increase brand awareness
  • Oversee and manage lead process with selling professionals including responses, fulfillment, follow through and qualification to position customer engagement.
  • Facilitate website management including collateral updates, links to SEO terms and PPC strategy.
  • Create persuasive, stimulating/engaging written, video and image content advertising for social media marketing channels (i.e., Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.)
  • Develop and deliver purposeful selling tools focusing on story/message, application and pitch points, etc. to Sales associates
  • Coordinate trade show participation and applicable marketing; attend; process leads
  • Analyze and report results of marketing and advertising campaigns to Marketing Management for review and adjustment, as necessary
  • Oversee, analyze and report performance of digital marketing campaign and digital marketing provider to Marketing Management team
  • Maintain CBG’s customer/marketing database
  • Participate in selection of media buying and professional agencies
  • Deliver excellent customer service at all times and through every stage of the customer journey
  • Undertake such other duties as may be required and assigned within the general scope of the job

Requirements

  • Bachelor’s degree in marketing, communication, or related field
  • Three years of experience in content marketing, digital marketing, e-commerce
  • Creativity and passion for your craft
  • Demonstrated ability to design and execute marketing campaigns and programs
  • Knowledge of Google, Facebook/Instagram and other applicable digital ad platforms
  • Expertise in Google Analytics
  • Excellent communication skills
  • Strong attention to detail

 

CBG offers competitive salary, Life, Health, Vision, Dental and Disability insurances, Summer hours, potential for growth and many other benefits!

 

Please note, job offers are contingent on background check, E-Verify and drug screen.

 

Candidates interested in this position should send their resume to hr@cbgbiotech.com with "Marketing Specialist" in the subject line.